Overview
Donadora is a crowdfunding platform designed to support social impact projects in Mexico. Born from the growth of Fondeadora, it was created as a separate product to serve users who wanted to contribute to causes — like health, education, or community initiatives — without expecting material rewards. I led the UX design of this transition, focusing on simplifying the donation experience, integrating subscription models, and emphasizing transparency and impact.
The Challenge
As Fondeadora began receiving more socially focused projects, there was a growing need for a dedicated platform that could serve a different type of donor — one driven by purpose over perks. The challenge was to create a seamless, intuitive experience tailored to these motivations, while introducing a recurring donation model and reinforcing trust through clear communication of impact.
Design Approach
1
Understanding Donor Motivations.
We analyzed user behavior on Fondeadora and conducted research to uncover what drove people to support social projects. These users prioritized long-term impact and emotional connection over rewards — insight that shaped the foundation of Donadora’s experience.
2
Reframing the Experience.
While building on Fondeadora’s infrastructure, we redesigned the flow to reflect the mindset of social donors. The new journey emphasized transparency, simplified navigation, and emotional storytelling to communicate the real-world effects of each contribution.
3
Designing for Recurring Support.
One of the key innovations was the introduction of monthly donation plans. We made it easy for users to commit to ongoing support, enabling projects like Animal Político to receive consistent funding for independent journalism and civic initiatives.
Key Design Decisions
User-friendly platform that made it easy to explore projects and donate once or monthly.
Subscription model, offering donors the option to give recurring support to causes they believe in.
Transparency and impact tracking, allowing project creators to share updates and outcomes with contributors.
Seamless payment integration, ensuring a smooth donation experience across all devices.
FINAL IMPACT
Donadora established itself as a leading platform for social crowdfunding in Mexico. By enabling recurring donations and focusing on purpose-driven giving, it helped projects build long-term financial sustainability. The platform empowered initiatives like Animal Político to receive consistent backing — proving the potential of design to scale collective action and drive social change.