{"id":225,"date":"2024-09-19T12:36:10","date_gmt":"2024-09-19T18:36:10","guid":{"rendered":"https:\/\/alejandroreveles.com\/?p=225"},"modified":"2025-05-13T21:54:58","modified_gmt":"2025-05-14T03:54:58","slug":"corporeo","status":"publish","type":"post","link":"https:\/\/alejandroreveles.com\/es\/branding\/corporeo\/","title":{"rendered":"Corp\u014dreo"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\tOverview\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tCorp\u00f3reo is a wellness brand I developed from scratch, created for a client whose personal journey through physical recovery inspired a space dedicated to body care and long-term well-being. The brand offers massage services that combine personalized attention with a professional, calming environment. I led the full identity creation \u2014 from naming and brand strategy to typography, color, and iconography \u2014 to build a visual system that balances comfort, sensuality, and trust.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tThe Challenge\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDesigning a wellness brand from the ground up meant translating deeply personal values \u2014 care, safety, expertise \u2014 into a visual language that felt both intimate and professional. The challenge was to craft an identity that could stand out in a saturated market while communicating calm, clarity, and human connection.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tDesign Approach\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDefining the Brand Name.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tI created the name Corp\u00f3reo to reflect the connection between physical presence and emotional well-being. The name needed to be evocative, memorable, and aligned with the brand\u2019s values.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tResearching Emotional Cues.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tI explored the wellness and recovery landscape to understand how brands in the space express professionalism and warmth. This helped define the emotional and visual tone we needed to hit.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tExploring Visual Directions.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tUsing moodboards and sketches, I tested directions that merged soft, soothing aesthetics with modern design sensibilities \u2014 aiming for a balance between elegance and approachability.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tDesigning the Identity System.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tI created a clean, modern logo with generous spacing, selected Red Hat Display for its accessible yet elegant style, and built a calming color palette using Eerie Black, Redwood, and Light Blue to convey trust and tranquility.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tCreating Visual Assets.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tI designed a minimalist icon system featuring massage gestures and self-care moments, reinforcing clarity, professionalism, and human touch across all brand materials.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tKey Design Decisions\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Evocative brand name<\/strong> that captures the essence of physical and emotional connection.<\/p><\/li>

  • Minimalist logo<\/strong>, crafted for clarity, softness, and modern appeal.<\/p><\/li>

  • Elegant, soothing color palette<\/strong> aligned with the brand\u2019s tone.<\/p><\/li>

  • Typography<\/strong> that merges refinement with accessibility.<\/p><\/li>

  • Line-based iconography<\/strong> illustrating care, technique, and trust.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\t\t\t\t\t\tFINAL IMPACT\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tThe resulting identity captures a refined and emotionally resonant experience, positioning Corp\u00f3reo as a trusted wellness brand focused on body recovery, personalized care, and long-term well-being. The design system expresses calm and clarity while leaving room for growth and storytelling \u2014 visually reflecting the depth behind the brand\u2019s origin and purpose.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Overview Corp\u00f3reo is a wellness brand I developed from scratch, created for a client whose personal journey through physical recovery inspired a space dedicated to body care and long-term well-being. The brand offers massage services that combine personalized attention with a professional, calming environment. I led the full identity creation \u2014 from naming and brand […]<\/p>\n","protected":false},"author":1,"featured_media":316,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4],"tags":[7],"class_list":["post-225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/alejandroreveles.com\/wp-content\/uploads\/2024\/09\/frame_corporeo.png","_links":{"self":[{"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/posts\/225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/comments?post=225"}],"version-history":[{"count":61,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/posts\/225\/revisions"}],"predecessor-version":[{"id":648,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/posts\/225\/revisions\/648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/media\/316"}],"wp:attachment":[{"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/media?parent=225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/categories?post=225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/tags?post=225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}