{"id":305,"date":"2024-09-19T16:47:24","date_gmt":"2024-09-19T22:47:24","guid":{"rendered":"https:\/\/alejandroreveles.com\/?p=305"},"modified":"2025-05-13T16:29:24","modified_gmt":"2025-05-13T22:29:24","slug":"autoavanza","status":"publish","type":"post","link":"https:\/\/alejandroreveles.com\/es\/product-design\/autoavanza\/","title":{"rendered":"Autoavanza"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\tOVERVIEW\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAutoavanza is a vehicle-backed loan product by Nacional Monte de Piedad. I led the redesign of its simulation and appointment scheduling experience, reducing a fragmented, multi-path journey into a single, intuitive flow \u2014 allowing users to complete the process in under 3 minutes.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tTHE CHALLENGE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe goal was to simplify a complex experience split into four distinct flows: car with collateral, car without collateral, motorcycle with collateral, and motorcycle without collateral. Our challenge was to merge these into one cohesive and user-friendly process.\n\nIn Autoavanza, the vehicle (car or motorcycle) always serves as the loan\u2019s collateral, but users can either keep driving it (with a GPS installed) or leave it in custody. The new design needed to accommodate both scenarios seamlessly, ensuring a consistent and frictionless user journey \u2014 regardless of the option selected.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tDESIGN APROACH\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tUnderstanding User Needs\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe conducted in-depth interviews to uncover user expectations and frustrations. This revealed the need for extended repayment options and highlighted how terminology like \u201cpawn\u201d could feel outdated \u2014 leading us to reframe the product around \u201cvehicle-backed loans.\u201d\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tUnifying the Flow\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe original experience was confusing, with separate paths for each loan condition. We designed a unified, streamlined flow that applied to all users, regardless of whether they drove a car or motorcycle, or left it in custody.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tDesigning & Testing Prototypes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe developed and tested prototypes that reduced the number of steps and made the process more intuitive. This included simplifying personal and vehicle input forms, enabling a smooth transition from simulation to appointment scheduling.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tTesting & Iteration.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMultiple rounds of user testing were conducted to refine the flow and ensure that users could simulate their loan and schedule an appointment in under 3 minutes, achieving the project\u2019s primary objective.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tKEY DESIGN DECISIONS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Streamlined flow<\/strong> for both car and motorcycle users, eliminating redundant decision paths.<\/p><\/li>

  • Simplified input forms<\/strong> to enter vehicle details, choose conditions, and schedule appointments with ease.<\/p><\/li>

  • Extended repayment term<\/strong>, offering a 24-month option to increase accessibility and flexibility.<\/p><\/li>

  • Refreshed messaging<\/strong>, shifting from \u201cpawn\u201d to \u201cvehicle-backed loan\u201d to align with user perception.<\/p><\/li>

  • Collateral flexibility<\/strong>, clearly supporting both custody and GPS-installed scenarios in one flow.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\t\t\t\t\t\tFINAL IMPACT\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tThe redesigned flow significantly improved the user experience, reducing the time needed to simulate a loan and book an appointment to under 3 minutes. This not only made Autoavanza more accessible, but also positioned Nacional Monte de Piedad as a more user-friendly and modern financial service \u2014 evolving alongside the needs of its clients.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    OVERVIEW Autoavanza is a vehicle-backed loan product by Nacional Monte de Piedad. I led the redesign of its simulation and appointment scheduling experience, reducing a fragmented, multi-path journey into a single, intuitive flow \u2014 allowing users to complete the process in under 3 minutes.THE CHALLENGE The goal was to simplify a complex experience split into […]<\/p>\n","protected":false},"author":1,"featured_media":527,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[8],"class_list":["post-305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-design","tag-product-design"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/alejandroreveles.com\/wp-content\/uploads\/2024\/09\/autoavanza.png","_links":{"self":[{"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/posts\/305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/comments?post=305"}],"version-history":[{"count":25,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/posts\/305\/revisions"}],"predecessor-version":[{"id":593,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/posts\/305\/revisions\/593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/media\/527"}],"wp:attachment":[{"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/media?parent=305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/categories?post=305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/tags?post=305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}