{"id":467,"date":"2024-09-22T20:10:50","date_gmt":"2024-09-23T02:10:50","guid":{"rendered":"https:\/\/alejandroreveles.com\/?p=467"},"modified":"2025-05-13T21:39:18","modified_gmt":"2025-05-14T03:39:18","slug":"donadora","status":"publish","type":"post","link":"https:\/\/alejandroreveles.com\/es\/product-design\/donadora\/","title":{"rendered":"Donadora"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\tOverview\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDonadora is a crowdfunding platform designed to support social impact projects in Mexico. Born from the growth of Fondeadora, it was created as a separate product to serve users who wanted to contribute to causes \u2014 like health, education, or community initiatives \u2014 without expecting material rewards. I led the UX design of this transition, focusing on simplifying the donation experience, integrating subscription models, and emphasizing transparency and impact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tThe Challenge\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAs Fondeadora began receiving more socially focused projects, there was a growing need for a dedicated platform that could serve a different type of donor \u2014 one driven by purpose over perks. The challenge was to create a seamless, intuitive experience tailored to these motivations, while introducing a recurring donation model and reinforcing trust through clear communication of impact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tDesign Approach\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tUnderstanding Donor Motivations.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe analyzed user behavior on Fondeadora and conducted research to uncover what drove people to support social projects. These users prioritized long-term impact and emotional connection over rewards \u2014 insight that shaped the foundation of Donadora\u2019s experience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tReframing the Experience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWhile building on Fondeadora\u2019s infrastructure, we redesigned the flow to reflect the mindset of social donors. The new journey emphasized transparency, simplified navigation, and emotional storytelling to communicate the real-world effects of each contribution.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tDesigning for Recurring Support.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOne of the key innovations was the introduction of monthly donation plans. We made it easy for users to commit to ongoing support, enabling projects like Animal Pol\u00edtico to receive consistent funding for independent journalism and civic initiatives.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tKey Design Decisions\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • User-friendly platform<\/strong> that made it easy to explore projects and donate once or monthly.<\/p><\/li>

  • Subscription model<\/strong>, offering donors the option to give recurring support to causes they believe in.<\/p><\/li>

  • Transparency and impact tracking<\/strong>, allowing project creators to share updates and outcomes with contributors.<\/p><\/li>

  • Seamless payment integration<\/strong>, ensuring a smooth donation experience across all devices.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\t\t\t\t\t\tFINAL IMPACT\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tDonadora established itself as a leading platform for social crowdfunding in Mexico. By enabling recurring donations and focusing on purpose-driven giving, it helped projects build long-term financial sustainability. The platform empowered initiatives like Animal Pol\u00edtico to receive consistent backing \u2014 proving the potential of design to scale collective action and drive social change.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Designing for collective impact. A platform where giving fuels long-term change.<\/p>","protected":false},"author":1,"featured_media":468,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[8],"class_list":["post-467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-design","tag-product-design"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/alejandroreveles.com\/wp-content\/uploads\/2024\/09\/r.png","_links":{"self":[{"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/posts\/467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/comments?post=467"}],"version-history":[{"count":17,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/posts\/467\/revisions"}],"predecessor-version":[{"id":640,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/posts\/467\/revisions\/640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/media\/468"}],"wp:attachment":[{"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/media?parent=467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/categories?post=467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alejandroreveles.com\/es\/wp-json\/wp\/v2\/tags?post=467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}